When the going
gets tough, the tough don’t get going anymore because companies cut cost. In
the last 4-5 years the economic, governance, and policy uncertainties across
geographies, markets, industries and sentiment in general, have had an overall
negative bias. We saw recessionary trends that never really went away; an after
taste remains even today. Companies that have globalized continue to see
challenges in some situations every day thus keeping the teams on their toes.
Cost cutting or
management has become a way of life; we have all been through these cycles or
what management types call S-curve of investments and cuts; the corporate
strategy and agenda oscillates between cutting costs and creating efficiency
when lead indicators of performance reveal that growth is stunted and
profitability is taking a hit. The onus of efficiency many a times rests with
the CIO who has a micro view of every process. Sooner or later the process reaches
a break point within the constraints.
Green shoots that
bring promise of the era of growth has most companies scrambling to invest
again; with the herd mentality everyone then wants agility, process
flexibility, and an ability to respond to the market faster than equally
ill-prepared competitors. Why are you unable to deliver new functionality
faster ? Market will not wait for us to build systems at leisure; IT is not
aligned to business reality, they do not understand business priorities and how
to deliver to them.
The CIO retaliates
and cites budget cuts in the past when the going was slow; when IT and business
teams had some spare time, we decided to fine tune efficient processes rather
than building new capability that could have helped retain market leadership. All
good things take time to build and deliver; now putting more men on the job
does not solve the problem. If you (Business) continue to look for the perfect
solution, we might not complete before the next recessionary cycle making all
the effort pointless.
This tug-of-war
is played across many enterprises with no learning applied from past cycles of
cuts and investments. It is like a knee jerk reaction to external factors that
throws strategy out of the window and the company to the mercy of fickle minds
and men. The short-term prevailing over the long-term takes away the
flexibility to respond to market shifts with no latitude to adapt. Thus
benefits available with sustained investments thus continue to stay elusive.
Can organizations
and CIOs create a balance between the efficiency and flexibility agenda ? Is
such a position desirable and achievable ? Can IT help the cause ? I asked
these questions to a few learned CIOs; everyone nodded unanimously to the fact
that cost containment drives every few years has taken away a lot of energy.
The yo-yo keeps them and their business folks running to stay in the same
place. Discretionary budgets not being available now, the tussle for
flexibility is an uphill journey.
Turning to a
consultant amidst the group for wisdom of the ages, there was no solace in what
she offered as advice. She propounded the obvious: stop investing and cutting cost in spurts. Don’t lose sight of your
direction; focus on your customers, explore cloud, analytics…. With no real
input coming from this quarter, we decided to brainstorm the issue. The nemesis
was universal and thus participation eager; while we did not solve world hunger
problems, an outline emerged that offered some promise.
The new
engagement model with outcome based payments holds a lot of promise; as CIOs
engage with the partner ecosystem to link outflow to projects delivering to
business metrics, two things will change. Firstly business will have to define
outcomes and their commitment upfront; this will impact discipline of execution
and the ability to stay focused. The second change will be the acknowledgement
of the role of IT in business excellence putting the CIO in the driver’s seat
should s/he choose to take on the opportunity.
Are you ready ?