Over the years CIOs and vendors have worked
to forge relationships that go beyond transactional and contractual
obligations. This decade long trend has strengthened some bonds in such a way
that irrespective of the companies that the CIO or the vendor representative
worked for, they continued to do business over the years. It reflects the adage
that people do business with people.
CIOs in new assignments replace vendors
with their preferred partners from the past based on comfort and the
proposition that they know the people within the company; they are comfortable
with the management hierarchy and the finer nuances of the organization way of
working. However, such changes are occasionally disruptive to the enterprise as
well as the incumbent vendors who may have enjoyed good relationships and
business with the earlier CIO.
An interesting situation played itself when
the sales head of a large hardware vendor (A) moved to their larger competitor
(B); the customer used the solution of vendor A and the CIO was planning an
upgrade or replacement. The sales head had to come back to the CIO to work in
her new avatar with vendor B to sell the competing solution. Earlier as a representative
of vendor A, she had advised him of the demerits of moving to the industry
leader’s solution. The predicament that switched over a weekend close to
signing the deal created some amusing but discomforting moments for both the
CIO and the vendor.
While they enjoyed a great relationship, the
CIO demonstrated maturity with fair evaluation, and technology taking
precedence in the decision making criteria. In the end, the CIO did buy vendor
B solution but with a clear message that the decision was fait accompli before
the movement of the sales head. It was a lesson in humility for her being a
large order for a marquee customer for which she could claim no credit.
In another case I found business to
business connect stronger surviving changes in relationship managers over the
years. The foundation was built on long standing relationship though the
delivery was of acceptable quality. This relationship sustained itself while the
sales team played a facilitating role managing renewal of contract and
extension of service. Why do some relationships survive beyond people or
organizations ? What makes some shift while others stick ? Does one have merits
over the other ? How does the CIO break the chains of inertia or comfort
keeping business interests paramount ?
I believe that relationships sustain
themselves in a symbiotic way when the end result is win-win. When either is in
a position of compromise, survival instincts will drive the path ahead. This
may result in breakdown of existing relationships. Vendors need to keep a watch
in such signs before they reach a breakpoint; go beyond transactions to
engagement. The CIO on his/her part should constantly engage in an open
dialogue with service partners to provide feedback and discuss challenges and
opportunities. It is almost like
managing internal teams.
Coming back to fragility of relationships; a
bird told me about a vendor warning a CIO for publicly
washing dirty linen ! Now that’s a story for another day over a drink.
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