With the advent of the Internet two decades back euphoria around
internet based business models exploded upon all of us. Predictions like “if you are not on the web, you will be dead
or if you don’t have an internet
strategy, you don’t have a business strategy” shook up everyone and pushed
them towards limits of paranoia. Untenable valuations on shaky business models
led to the dot bust that wiped out millions from budgets and zillions in market
capitalization. Now digital is rivaling the din of the past and it has everyone
scrambling again.
Some CIOs saw it coming earlier than others; creating awareness within
their enterprises, they attempted to raise the bar. Initial reactions of
cynicism and indifference led many CIOs to return to their comfort zones while
the world around them flirted with the digital wave. As success stories started
trickling in, it gave jitters to the disbelievers and created a flurry of
disconnected activity. Every CXO wanted a digital project; everyone added the
word “digital” in the headline; many ignored the CIO to avoid embarrassing
discussions.
SMAC came the response from consultants, vendors and the IT folks alike;
to get started on your digital journey, you need the skills, talent and a link
back to the physical world that IT provides. Many CIOs reveled in the limelight
of having been ahead of the game while the rest joined the confused ranks
adding to the chaos with technology play. As individual pieces of Social,
Mobility, Analytics and Cloud made way into various initiatives, the picture
started to become clear that digital is not an option anymore; it is going to
be a way of life.
Board room and management discussions on digital attempted to create correlations
with revenue growth, customer service, enablement of suppliers and business
partners, automation for improved process efficiency. Now the connections to
enterprise goals are shifting the discussion from the likes of Big Data
Analytics or Mobility to creating new business models or tapping new profit
pools and outpacing competition. Everyone wants to be anointed with title of
the CDO to be hailed as the hero when success arrives.
Competition from new age companies in some sectors like hospitality,
retail, virtual collaboration, and travel and entertainment has disrupted
conventional age old business models leading to a scramble to catch up. Industrial
giants slowed by corporate inertia are waking up to new threat and
opportunities. Willing to use their scale, muscle power and enormous resources,
they potentially have the ability to devour the small fish while they establish
new business models and reinvent their business, systems and leverage the
digital wave.
Silos of digital initiatives will at best test a hypothesis, for
enterprise wide impact, cohesive and integrated approach with CEO alignment is
essential. Reality is, IT and business strategies are no longer separate, and
they have become inseparable. With everything going online and “Internet of
Things” creating an avalanche of hitherto unexplored data, enterprises are
pushing the boundaries of analytical possibilities. Corporate and information
boundaries are disappearing demanding democratization of analytics and decision
making.
The oft repeated question to CIOs raises its head again on their
position in this evolutionary revolution ? IT teams need to focus on not just
scale but also the new application ecosystem that requires IT teams to discard
legacy and pursuit of monolithic systems and shift focus on agile built for
purpose apps. This paradigm shift requires preparation for non-stop business in
the interconnected world. Customers are challenging the business of incremental
innovation and forcing companies to listen and co-create new products and
services.
Digital is here and how ! For most CIOs BYOD/T was a beginning, BYOW
(Wearable) will stretch the already delicate ecosystem. Finicky customers
expecting instant gratification threaten fragile brand reputations with 140
characters and less. Consumption patterns are shifting thereby forcing CIOs to rework
corporate peer relationships. I believe that CIOs can reclaim lost ground by
challenging existing digital alignments and build the foundation that will help
the enterprise win in raging battle for revenue, profitability and the
customer.
Your enterprise digital stance may be a challenge at the moment;
culturally maybe the company does not enable open ideas or visible risk; it is
up to you to decide whether you want to be a bystander while the world moves
ahead or you want your destiny to be linked to the new world of digital
enablement ? Are you ready ?