Everyone agrees that business priorities
define the IT agenda for any enterprise; the starting point is the organization
business strategy, in the creation of which the CIO participates and then gets
down to formulating the IT strategy that is aligned to the business objectives.
It is also well understood that there are no IT projects but only business
projects enabled by IT. There is no disagreement to the fact that if there is
business ownership and buy-in, initiatives have better success rates when
compared to projects owned and led by IT. Companies working in this framework
claim higher business IT alignment or BITA.
In the current context with disruptions and
changing business paradigms driven by technology, social media, mobility, every
day brings new challenges and opportunities for every CXO. All of these link
back to IT in some way and the responsibility rests on the CIO to help unravel
the quagmire. Referentially there are many instances of wins though they do not
provide the same results when replicated by others. So where is the gap ?
A recent survey on the balanced scorecard
of the enterprise cascaded to CXOs revealed that in mature organizations it was
difficult to differentiate between the CMO, CFO and the CIO scorecard. They
appeared to mirror each other with the collective agenda being customer
acquisition and retention, growth, and profitability. There was appreciation of
core competency but there were no silos. Everyone had to work together to
create success.
Then is the hypothesis on alignment above
still relevant ? Why some of the innovation does not work with copy and paste ?
What makes some organizations successful and some challenged ? In the past some
of the scenarios were termed cultural or political and brushed aside; sustained
success is a function of how the management team works together to support each
other. When any of the functions is perceived to be first amongst equals or of
lesser pedigree, then the effort required for success multiplies.
CIOs leading from the front can drive new
business opportunities and models. In the case of FMCG industry, the solutions
transformed the way orders were logged into the system from the field; the
Pharmaceutical industry gained prescriptions using planning, targeting and
reporting by the Medical Representatives on the field; retail and airlines
improved customer service with queue busting. These are just a few examples of
innovation driven by IT. I do not in any way take away the credit from others
without their collaboration this would not have worked.
I believe that the era of alignment is
passé; many CIOs have already moved beyond focus on alignment to creating new
business opportunities. It is not about how IT can solve a problem but about
the next leadership step driven by IT and business adapting to the new
paradigm. Business no longer drives IT alone; IT has broken free of the age old
postulate and is now also leading business direction. BITA and ITBA are two
sides of the same coin. It does not matter which side you look at, the value
remains the same.