Monday, September 15, 2014
My Refrigerator has gone shopping !
I was at this conference where one of the streams focused on Internet of Things or as some speakers preferred to call it Internet of Everything. Every speaker had statistics on the number of “things” that will connect to the Internet and communicate with other devices or the Cloud; the number range varied from 25-50 billion depending on who you would like to believe. The “things” with intelligence could be for specific tasks or multi-faceted to do a range of activities like personal health monitoring, cooking, cleaning, etc.
Every speaker without exception talked about smart refrigerators which will connect to the nearby or your favorite grocery store and proactively order provisions you consume and debit your credit card/bank. One of the speakers dramatized the situation with driverless cars going to the store getting filled by a human. The collective hypothesis was that this is no longer science fiction but reality as it will pan out by 2020, the year by which the number of 25-50 billion devices would be reached; cars, fitness bands, microwaves, light bulbs, interesting thoughts !
As I thought about it I wondered about the situations in my life. For one I like variety in my food and cannot imagine eating the same stuff every day or week. Probably the refrigerator can be taught to have variety. I also don’t want stuff ordered when I plan to eat out go on vacation or call friends over for a dinner; maybe calendar integration will solve the problem to some extent. I hope that leftovers management, use of partially used open packs and managing short expiry products is part of the functionality.
Let us assume that the refrigerator is intelligent enough to not order one item at a time and creates a list of item taking care of minimum order quantity or bill value to avoid unnecessary shipping charges. What happens when the store does not have the items or in the pack size that I prefer ? Will the store substitute another item ? What if I don’t like to substitute ? The store supply chain is probably connected to suppliers’ warehouse system which through predictive analytics understands demand forecasts generated by connected refrigerators.
I am a shopaholic and love to spend time in the stores. My young daughter who grew up traveling in the shopping carts still wants to go back occasionally to now push the cart that was her vehicle. In most of these trips we end up buying a lot more than what we had planned. The visual merchandising appeals to the senses and impulsive buys are triggered by material and inane offers that scream at you while you walk the aisles. So what about cross-sell and upsell that is the hallmark of a good store which entices you to fill up ?
If the above were to translate to reality all the high street and neighborhood stores would struggle to survive and probably turn themselves into warehouse type stores which don’t need a storefront. It would significantly change the way we shop and ruminate over products on the shelves where we can compare not just the price but other attributes. Packaging could be dumbed down to basic, no need for creative colored eye catching wrappers. How will marketers of new products reach out to me on TV or print when I rarely walk the lanes in a store ?
Maybe big data analytics would churn offers to me on the screen of my choice from which I could put it into the refrigerator’s shopping list. I hope that the cold creature (refrigerator) will know its capacity to order only as much as it can store adjusted to my variable consumption pattern. I wonder if my Robot can take out the right quantity of ingredients and cook a meal that I browse and drop it into the task list for the mechanical cook and keep it hot for me when I arrive home. Maybe I am getting a bit ambitious now in my expectations.
The one thing I could not fathom through all the presentations; the bright and intelligent refrigerator knows what to order; the store knows who the order comes from, the car knows where to go to pick up the groceries and brings them back home. I stay on the fourth level of an apartment complex. How do the packages get to my apartment and inside of the refrigerator ? Now don’t tell me that the Robot will do the job, as it would end up compromising the security of the house ! Even a dumb crook will see the pattern and break the system.
I hope you can fill in the missing link for me.