Wednesday, January 02, 2008

Vendor Feed Forward (not feedback)

I have been inactive for a while, wondering what is it that I should write about. There were a few instances when a burning issue or something I felt about strongly, but that urge passed quickly.

Surprise (not really), corporate blogs are becoming big with companies putting up blogs which talk about their products and services. These use broad based trends to promote their solution and why you as the CIO/decision maker should be running to them to help solve your problem.

After attending a few events in the last 3 months and having been subjected to a barrage of vendor pitches, I wonder why they never learn from their past mistakes ? Almost every event has a technology vendor as a sponsor and by virtue of the money spent, they get a few slots to address the audience.

Guess what do they do with their valuable time ? Talk about their products, which anyway everyone in the audience knows about, wasting precious time which could have been used to engage in a dialogue or seek their participation to explore opportunities. You will find 80% of the audience busy with blackberry phones or doodling away; some brave ones walk out while a few interrupt the speaker with their snores ! And to add to the misery, they want feedback !

So I requested a few organizers to create a forum for feed forward (as opposed to feedback) to help the poor things understand what we want to hear from them. It would be a great service to the IT fraternity if vendors listened and used the information gathered in their planning on what to do with the timeslots.

But then we are not rewarded for going against conventional wisdom. Marketing and Sales organizations will want to make presentations on what they have or will there be wind of change ?

1 comment:

  1. Hi Arun,

    I so totally agree to your point here. This is pretty much the case in all seminars these days. After your organisation spending a good amount as registration fee and after taking precious days and hours out of office, it is rather frustrating to listen to bizarre and 'one size fits all' product and solution pitches. You know what, a biggie like you should really make a lot of noise about this and it will help all others to avoid such time waste :)

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